Google made several interesting comments at a recent mobile marketing and advertising event stating one third of all Google searches via the mobile web pertain to some aspect of the searcher's local environment.
For better or worse, the reality is – Google controls the ultimate success or failure of most online businesses. The ability to achieve first page placement on Google can mean the difference between huge profits or an ongoing struggle for your website. Many variables factor into search engine placement. One of these factors is PageRank™.
The titles you use for your web pages are extremely important for two reasons.