Let’s Talk Strategy vs. Tactics – Web Design for Philadelphia Businesses

Tactical Planning

Do you know the difference between a tactic and a strategy? Lots of people use the two terms interchangeably. But it’s important to know they’re two distinct approaches, and the one you choose for any given situation can be the difference between successful websites and ones that are poor performers. Continue reading “Let’s Talk Strategy vs. Tactics – Web Design for Philadelphia Businesses” »

Your Guide to Understanding and Building a Backlinking Strategy

Backlinking

We’ve all, at some point, found ourselves on Google looking for something. From birthday gift ideas to DIY hair coloring (ah!), Google is the go-to source for quick answers. But, how does Google know what “answer”, or webpage, to choose? How does it know what the right answer is? In this guide, we’ll dive into understanding how Google uses backlinks to populate search results, resources, and actionable steps you can take today. While you should probably leave hair coloring to the professionals – a backlinking strategy is something that your marketing team can use to help your website succeed. Continue reading “Your Guide to Understanding and Building a Backlinking Strategy” »