When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker.
It makes sense, then, that’d you’d do the same when investing in SEO for your business.
How do you measure SEO success? When will you see results? What will they look like?
Let’s dive in…
Continue reading “Ask the SEO: “How Will I Measure SEO Success?”” »
Optimizing content for SEO can be confusing! Let's break down 5 easy things you can do today that will help you rank better in search results. Continue reading “How to Optimize Blog Content for SEO” »
Are you ready for the future of SEO, where keywords are only part of the equation? Optimizing for user intent is the newest human-centered strategy for ranking content in Google search results.
Continue reading “The Ultimate Guide to User Intent and SEO” »
What is duplicate content and why does it matter? And what the heck is canonicalization?
In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.
Continue reading “Duplicate Content and Canonicalization – Oh my!” »
Last week the Department of Justice, in combination with eleven state Attorney Generals, moved forward with their antitrust lawsuit against Google.
Google controls over 80% of searches on desktop and 95% on mobile – should you be worried?
Continue reading “Why the Google Antitrust Lawsuit Matters for Your Business” »
If your website isn’t mobile compliant by March 2021 you’ll be dropped from rankings. Continue reading “News: Google’s Mobile-First Indexing” »
With over 30 years of experience, NDT Supply is an industry leader in providing quality and cost-effective non-destructive testing (NDT) supplies and equipment to technicians and engineers. Industrial teams rely on these critical products for identifying material conditions and flaws that could prevent plane crashes, reactor failures, train derailments, pipeline bursts, and other catastrophic events.
Continue reading “ECommerce Website Design Project Spotlight: NDT Supply” »
Social Media feels like it’s everywhere.
And it is!
It’s assumed that, if you have a business, you should have some sort of social media profile.
Continue reading “How Does Social Media Impact Your SEO?” »
Do you have your coffee? Because we’re going to talk about Caffeine!
In Google’s most recent Search Off the Record podcast episode, Gary Illyes, Google’s Webmaster Trends Analyst, shared how Google uses Caffeine to index webpages in search. Continue reading “How Does Google Index Your Website?” »
Hiring an SEO Specialist can be tricky. Here are 21 questions (with answers!) to asking during a job interview.
Continue reading “21 SEO Job Interview Questions [+5 Questions to Ask to Check Culture Fit]” »