Buyer’s Journey: What it is and Why it Matters

A buyer moving forward on their journey with a brand

Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers' problems, so you can proceed to offer them the right solutions.

The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer's journey.

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Boost Traffic In 2021 with These 6 Content Strategy Tips

An SEO Blog Writer writing content that is easy to understand, uses semantically similar keywords, and is helpful.

Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor.

I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”?

While that is obviously an extreme example - I imagine most doctors say “toe”, it illustrates my point. Is your business a "metatarsal" or "toe" kind of business?

More importantly: Is your website more complicated than it needs to be?

Sometimes, as an expert in your business, it can be easy to forget that not everyone speaks the same language as you. Industry terms can be hard to understand, confusing, and intimidating.

Not only that: industry terms may not be how your clients are searching for your business.

By using seo blog writing to create content that is helpful and understandable you’ll boost traffic to your website.

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Why CX is key to your SEO Success

Dog, named Content, is sitting in a thrown with a crown.

SEO is no longer just about adding header tags and schema. Since Bill Gates famously quipped “Content is King” in 1996, search has, across the board, pivoted to creating a flawless customer experience.

From Google’s continuous algorithm updates, like EAT, BERT, and passage indexation, it’s obvious that experiential search is the new king.

By incorporating customer experience in your SEO strategy you’ll be able to stay ahead of the latest updates and tap into a strategy that your competitors aren’t using.

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Ask the SEO: “How Will I Measure SEO Success?”

Planted seed growing like organic traffic with SEO

When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker.

It makes sense, then, that’d you’d do the same when investing in SEO for your business.

How do you measure SEO success? When will you see results? What will they look like?

Let’s dive in…

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