It’s a question we hear every so often:
“Inbound marketing? Is that anything like SEO?”
Well…yes and no.
The two concepts aren’t interchangeable. However, it’s fair to say that SEO – industry jargon for “search engine optimization” – is a major component of inbound marketing.
SEO and inbound work together to drive user engagement with the content that the inbound marketer wants to promote. Continue reading “How SEO and Inbound Marketing Work Together” »