Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers' problems, so you can proceed to offer them the right solutions.
The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer's journey.
Continue reading “Buyer’s Journey: What it is and Why it Matters” »
Have you ever left your doctor’s office with notes full of five-syllable words ending in -ostomy or -ology? When you get home you probably spent more time googling definitions than you spent with the doctor.
I mean why couldn’t the doctor have just said “toe” instead of “metatarsals”?
While that is obviously an extreme example - I imagine most doctors say “toe”, it illustrates my point. Is your business a "metatarsal" or "toe" kind of business?
More importantly: Is your website more complicated than it needs to be?
Sometimes, as an expert in your business, it can be easy to forget that not everyone speaks the same language as you. Industry terms can be hard to understand, confusing, and intimidating.
Not only that: industry terms may not be how your clients are searching for your business.
By using seo blog writing to create content that is helpful and understandable you’ll boost traffic to your website.
Continue reading “Boost Traffic In 2021 with These 6 Content Strategy Tips” »
One of the main goals of marketing efforts is to increase traffic to websites. More website traffic means more relevance to google and, more importantly, an increase in conversions or sales.
But what exactly is traffic? Why does it matter and how do you get more of it?
Let’s dive in…
Continue reading “Understanding Website Traffic” »
SEO is no longer just about adding header tags and schema. Since Bill Gates famously quipped “Content is King” in 1996, search has, across the board, pivoted to creating a flawless customer experience.
From Google’s continuous algorithm updates, like EAT, BERT, and passage indexation, it’s obvious that experiential search is the new king.
By incorporating customer experience in your SEO strategy you’ll be able to stay ahead of the latest updates and tap into a strategy that your competitors aren’t using.
Continue reading “Why CX is key to your SEO Success” »
When you make an investment, for example buying stocks, you pay attention to certain metrics to make sure that you’re money has been well spent. You probably keep an eye on the index, an ear to the ground for industry news, and check-in with your broker.
It makes sense, then, that’d you’d do the same when investing in SEO for your business.
How do you measure SEO success? When will you see results? What will they look like?
Let’s dive in…
Continue reading “Ask the SEO: “How Will I Measure SEO Success?”” »
Optimizing content for SEO can be confusing! Let's break down 5 easy things you can do today that will help you rank better in search results. Continue reading “How to Optimize Blog Content for SEO” »
Are you ready for the future of SEO, where keywords are only part of the equation? Optimizing for user intent is the newest human-centered strategy for ranking content in Google search results.
Continue reading “The Ultimate Guide to User Intent and SEO” »
What is duplicate content and why does it matter? And what the heck is canonicalization?
In the latest episode of Search Off the Record, John Mueller, Search Relations Lead, Martin Splitt, Developer Advocate, and Gary Illeys, Search Advocate, discuss Canonicalization and Duplicate Content.
Continue reading “Duplicate Content and Canonicalization – Oh my!” »
Last week the Department of Justice, in combination with eleven state Attorney Generals, moved forward with their antitrust lawsuit against Google.
Google controls over 80% of searches on desktop and 95% on mobile – should you be worried?
Continue reading “Why the Google Antitrust Lawsuit Matters for Your Business” »
If your website isn’t mobile compliant by March 2021 you’ll be dropped from rankings. Continue reading “News: Google’s Mobile-First Indexing” »