IQnection adds Web Marketing Analyst to support its growing web marketing department

Becky Blumenthal has accepted the position of Web Marketing Analyst with IQnection, Doylestown, PA. IQnection is a premier boutique web development, web marketing and hosting company providing designs and technical solutions that set their clients apart from their competition.

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So…What Is This Panda Update?

In March 2011, Google released the “Panda” or “Farmer” update. Matt Cutts, Google’s Head of Spam, released this statement: "This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

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The Bare Bones of SEO

  1. Create a short domain name that includes your targeted keywords.
  2. Have an easy to navigate website
  3. Create keyword optimized unique content
  4. Link to interior pages from your home page
  5. Build quality inbound links by creating articles, press releases, blog posts, videos
  6. Make it easy for visitors to bookmark your content in all social media sites
  7. Create two or more websites
    A little known approach that may help achieve top rankings in the search engines, especially Google, is to create not only one website but also two or more in your niche market. Instead of trying to rank for one site on Google, by creating complementary sites on the same related keywords, you will find it much easier to get to the top of the search results. The most important thing to remember when using this method, make sure each website has unique content.

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