Parents who go in search of private schools for their children will likely start their search online. What will they see when they find you?
With luck, you've already established an inbound marketing campaign that utilizes search engine optimization, content marketing, social media and video.
It's that last point we'd like to focus on. Last time, we talked about how video can help private schools tell their stories, by sharing what life is like on campus and allowing prospective students to imagine themselves there.
Now, let's take a closer look at the nuts and bolts of video, and the things you'll need to consider before you start filming.
Continue reading 8 Kinds of Marketing Videos For Private Schools →
Video is fast becoming the dominant form of content on the internet, and you'd have to try pretty hard to find a business that wasn't using some sort of video to sell its product.
Realtors put videos of homes on-line in order to give clients a virtual tour. Online retailers use videos to share their latest ad campaign. Tech companies make videos that show off all the bells and whistles of their newest smartphone or tablet.
Pick an industry, and you'll find a business there using video to tell their stories.
Your private school should be part of that trend. Video can help you communicate with your pupils and their parents, to document big events at the school, and to engage potential students.
Continue reading How Video Marketing Improves Private School Enrollment →
For parents, getting a child into the right private school means competing with dozens of other parents, all trying to do the same for their child.
And none of those parents are picking schools blindly. They're online, researching which private schools are the best for their kids.
That means private schools need to be online as well, mounting a strong inbound marketing campaign that keeps their school at the front of the pack. If you're a private school, having the right marketing strategy will let parents find the school, learn its story, and come to you to learn more.
Here are five inbound marketing strategies private schools can adopt.
Continue reading 5 Inbound Marketing Strategies For Private Schools →