We’ve talked quite a bit on this blog about the idea of buyer personas.
And with good reason: crafting a buyer persona is how you know who your audience is, and knowing your audience is crucial to inbound marketing.
A buyer persona is your version of your dream customer. You build them by conducting market research, and interviewing a group of existing customers to find out what makes them tick.
There’s a long list of questions you should ask in these interviews. If you’re not familiar with the buyer persona concept, make sure you brush up on these questions. A good marketing strategy requires at least two personas, which means you’ll need to do anywhere from six to 10 interviews. Continue reading “Matching Content to Your Buyer Personas” »