Matching Content to Your Buyer Personas

Matching Content to Your Buyer PersonasWe’ve talked quite a bit on this blog about the idea of buyer personas.

And with good reason: crafting a buyer persona is how you know who your audience is, and knowing your audience is crucial to inbound marketing.

A buyer persona is your version of your dream customer. You build them by conducting market research, and interviewing a group of existing customers to find out what makes them tick.

There’s a long list of questions you should ask in these interviews. If you’re not familiar with the buyer persona concept, make sure you brush up on these questions. A good marketing strategy requires at least two personas, which means you’ll need to do anywhere from six to 10 interviews.

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Buyer Personas, Customer Segments, and Why You Need Both

We’ve talked a number of times in this space about the value of buyer personas. Today we’re going to discuss a different concept: customer segmentation.

We’ll take a look at how customer segments differ from buyer personas, and why it’s important to involve both in your marketing strategy.

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