In March 2011, Google released the “Panda” or “Farmer” update. Matt Cutts, Google’s Head of Spam, released this statement: "This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
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