What is Link Building and How Does It Help Customers Find You?

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Today we’re going to talk about link building, but first, let’s take a trip back in time.

It’s the late 1950s. And in this reality, you advertise your business with a billboard on the side of a sleepy country road. If you’re lucky, maybe 40 people a day drive past it.

Then one day you learn that the quiet country road is going to become part of a new interstate. The number of people who see your sign each day will jump from a few dozen to a few hundred.

What does this have to do with link building? Well, think of your company’s website as the billboard, and Google as the new interstate.

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Get More Traffic with Inbound Links

Don't overlook inbound linking to increase traffic to your site. An inbound link is a hyperlink back to your site from another website. The one constant is that sites with high quality back links rank higher in the search engine results pages.

These links to your site are important because they can:

  • Bring potential customers to your site
  • Boost the overall number of visitors to your website
  • Improve your search engine rankings

Aside from creating useful content that will encourage inbound links, the only way to succeed in linking strategies is by manually creating the links.

Here are 5 important inbound links you should have to your site:

  1. Continue reading Get More Traffic with Inbound Links