Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.
Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.
Here are a few tips to follow to help you win landing page conversions.
Continue reading Creating Landing Pages That Convert →
There are certain words that start off with very specific meanings, but overtime become catch-all terms.
For example, Kleenex and Band-Aid are brand names, but we use them to describe pretty much any tissue or adhesive bandage.
The same kind of thing is happening in the digital world, where we’re seeing a lot of people use the term “landing page” to describe any kind of page on a website.
But for people in the digital marketing sphere, it’s important to be precise. There’s something about a landing page that makes a landing page different from other pages.
So, what is a landing page?
Continue reading What Is A Landing Page? [VIDEO] →