Whenever the IQnection team starts an inbound marketing campaign for one of our clients, it’s a safe bet that someone will ask: “How long will it take to see the results?
It’s a fair question. Inbound marketing takes time and effort. It relies on earning trust and building relationships with your customers online, and neither of those things happen overnight. But, just like your offline relationships with your most valued and loyal customers, nurturing those conversations is worth the payoff.
Continue reading “[VIDEO] How Long Does Inbound Marketing Take to Deliver Results?” »
How many people in the world use email?
More than the number of people living in China and India – the world’s two most populous countries – combined.
That gives businesses 2.5 billion reasons to consider email as a marketing tool. In order to save time and space, we’ll just focus on six reasons:
Continue reading “5 Types of Email Marketing Your Manufacturing Company Needs” »
One marketing pain point that appears consistent across industries is that sales teams are not very effective at closing the leads that inbound marketing generates.
In a typically sales environment, a sales person will often try to uncover three main things from a prospect:
Need, Authority & Budget.
Continue reading “[VIDEO] What Is The Gap Sales Process?” »
The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email.
Here’s another big number: 4300%
That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider launching a B2B email marketing campaign. In this post, we’ll go over some ways to set up your campaign, and offer up some tips for what to do once it’s underway. Continue reading “What Are The Best B2B Email Marketing Practices?” »
For journalists, so-called “evergreen” stories can be a life-saver on a slow news day.
These are stories that a reporter can dip into at any time: the intersection that’s a constant traffic head-ache, a profile of someone with an unusual hobby, or a long-unresolved mystery. Continue reading “Evergreen Content Vs Timely Topics: What Should You Focus On?” »
Are you thinking about redesigning your website? Just like with any renovation, it's not something you should do without planning.
Before you begin your redesign, make sure it will include these five crucial components. Continue reading “[VIDEO] The 5 Most Important Things to Include in Your Website Redesign” »
No one is good at everything.
Sure, every so often, a renaissance man will come along: Benjamin Franklin or Leonardo da Vinci. But for the most part, we must content ourselves with being good at just a handful of things. And while you've spent years or even decades mastering what it takes to make your business succeed, marketing might not be your core strength.
That's okay. There are companies out there who, live, eat, breathe and sleep digital marketing. Here are five reasons to consider working with one. Continue reading “5 Reasons You Need to Outsource Your Marketing” »
Visual elements mixed with words can help make your story come alive.
"Excuse me; but as a geologist, you would rather study a book, some special work on the subject and not a drawing."
"The drawing shows me at one glance what might be spread over ten pages in a book."
- Ivan Turgenev, Fathers and Sons
Why are we beginning this week’s blog post with a quote from a Russian novel from 1861? Because it seemed a more elegant way than resorting to “a picture is worth a thousand words.” Continue reading “Words and Pictures: How to Align Copy and Visuals” »
We’ve spent a lot of time on this blog over the years telling you how blogging can establish your expertise in your chosen field.
Today we’re going to move up the content creation ladder to talk about case studies.
If writing a blog is like sharing a recipe, then writing a case study is like giving a cooking class: one thing passes along useful knowledge, the other demonstrates your expertise to the world. Continue reading “A Study of Case Studies: 5 Ways to Write a Great One” »
When your sales and marketing teams work well together, it’s like listening to an orchestra perform a symphony and hit every note.
But what happens sales and marketing aren’t in tune? Well, that can be a problem.
A disconnect between sales and marketing can have an adverse impact on leads, sales, and revenue, not to mention less tangible, but no less important things like employee morale.
In this article, we’ll look at why the rifts between sales and marketing teams happen, and what you can do to repair them.
Continue reading “How To Harmonize your Sales and Marketing Teams” »