A lot of us grew up believing things that were later debunked.
We now know that you don’t get a cold by going outside in cold weather. If we swallow chewing gum, it won’t take seven years to digest. And you don’t need to wait an hour after eating to go swimming.
The world of digital marketing has its own superstitions, including this one:
You shouldn’t link to other websites.
And on one hand, we can understand this concern. You’ve put a lot of effort getting people to your site, so why give them an opportunity to leave?
Yet there are some good reasons for linking to other websites:
