An Entrepreneur’s Guidebook to Business Growth – PART 1

Part 1 - Creating an Inbound Marketing Plan

Let’s say you want to start your own business.

We’re big baked goods fans here at IQnection, so we’ll use cookies as an example. And in this illustration, you make really superb cookies. They’re so good in fact that when people taste these cookies, they say “You could SELL these.”

So that’s what you decide to do. And even though everyone loves cookies, the same rules of getting your business to grow still apply. That’s why we’ve put together this guidebook for entrepreneurs. In later installments, we’ll discuss sales and business development, but we’ll start with creating a marketing strategy for your business.

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