Sales! Its what every business aims for. This week's blog is written by Eric Jacobson, Business Development Manager at IQnection, about his experiences in Dan Tyre's Sales Lion, an exclusive class for Hubspot sales professionals. We hope you can apply some of Eric's suggestions from his experience to your own business. - Greg Cawood, President, IQnection
There’s one key element to your business efforts you might not hear much when it comes to talk of marketing initiatives, content, ROI, social media, or analytics.
Passion connects you to your audience. Displaying passion for your business, your industry, or your job responsibilities elicits an emotional response from your target group. Even if they don’t understand the intricacies of what you do, they can get excited about it right along with you.
One marketing pain point that appears consistent across industries is that sales teams are not very effective at closing the leads that inbound marketing generates.
In a typically sales environment, a sales person will often try to uncover three main things from a prospect:
Need, Authority & Budget.
I recently returned from a two-day sales seminar on how to conduct a sales exploratory call. An exploratory call is a 40-minute call with a prospective customer to uncover why they want to change their marketing strategies.
Think about the times you’ve seen a great speaker: they were funny, they were engaging, they taught you a new way to look at the world.
It’s frustrating, then, to engage the services of a great speaker for an event that only a handful of people attend. That’s why we’re going to talk today about some steps you can take to choose the right speaker for your next gathering.