Why You Should – and Shouldn’t – Write Your Own Blog

To write your own blog or not write your own blog...

It may not be as weighty a question as the one posed by Hamlet, but it's still an important one for any business to answer.

Having a blog is important. It helps your website rank on search engines, it helps potential customers solve problems, and it shows that you're an expert in your field.

Want to write your own blog? Here's what's in store.

We'd argue that the question isn't "Should I have a blog?" (you should), but rather "Who will do the writing?" In today's post, we'll explore the pros and cons of writing your own articles, and hiring an outside agency to handle it. Continue reading “Why You Should – and Shouldn’t – Write Your Own Blog” »

SEO For Blogging: 3 Tips For Success

Imagine that your business had a massive advertising budget, the type of money that it takes to make a Super Bowl commercial.

But instead of airing your ad during the Big Game, you decided that it would play on TV during 2 a.m. Law & Order re-runs. How many people would see it?

The scenario we describe here – unlikely as it might seem – is essentially what happens when you write blog posts without thinking about search engine optimization (or SEO): You put a lot of work into creating something valuable, and then ensure your target audience won’t see it. Continue reading “SEO For Blogging: 3 Tips For Success” »

Blog Maximization: Getting the Most Traction When You Post

We believe in the value of blogging. If we didn’t, this post wouldn’t be here.

Blogging is an important piece of your inbound marketing content strategy, but it’s not enough to just write a post and expect business to start rolling in. There are steps you can take to make sure the customers you want are reading what you’ve written.

Here are a few tips for getting more traction out of your blog posts. Continue reading “Blog Maximization: Getting the Most Traction When You Post” »

An Introduction to Creating Blogs and Great Content

SEO- Website Optimization - Blog ContentOut of all the search engine optimization (SEO) services an agency can suggest, creating a blog still ranks as a great option. As anyone who has spent even minimal time researching SEO may know, content is king—in other words, the type of content you create and the amount of content you provide on your website can make all the difference not only when it comes to gaining Google’s favor in search results, but, more importantly, in catching the eyes of potential customers. That’s because, essentially, content is the main reason potential visitors come to a website. Sure, they may have started a Google search to find a particular product or service, but they’ll visit your website (or your competitors’ site) to learn about your expertise and knowledge. This makes having valuable content a vital factor in winning the favor of Google and visitors alike.

Continue reading “An Introduction to Creating Blogs and Great Content” »

Do I Need A Blog?

It is no longer notable if you have a blog – today people wonder why you don’t have a blog. The internet has evolved into a social community where people connect, share, publish and collaborate. In today’s society there is a sense of immediacy - things change by the second. For example, texting and Twitter have become large communication tools due to our desire for continuous updates.

Continue reading “Do I Need A Blog?” »