Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn.
It’s true. It’s the ideal social network for the B2B world, allowing you to make connections and share ideas. Most B2B marketers – 91 percent of them – say they are on LinkedIn, while 65 percent of B2B firms have picked up a customer using the platform. Another 50 percent say they consider LinkedIn an important research tool.
Continue reading 4 Steps to a Great B2B Social Media Strategy →
The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number of people around the world using email.
Here’s another big number: 4300%
That’s the average return on investment businesses see from doing email marketing, according to Experian. It’s one of several reasons you should consider launching a B2B email marketing campaign. In this post, we’ll go over some ways to set up your campaign, and offer up some tips for what to do once it’s underway.
Continue reading What Are The Best B2B Email Marketing Practices? →
Who is the audience for digital marketing?
It’s young people, right? Young consumers with a lot of disposable income, wanting to know about the next big thing.
Well, yes. It’s them. But it’s not just them.
If you’re a manufacturer, your audience is getting information it wants/needs the same way the audience for most other businesses is: it’s going online and doing research, which means you need to make your company part of that process.
Continue reading Digital Marketing For Manufacturers →
Even in the years before the term had been officially coined, the tactics of inbound marketing were being used largely by businesses attempting to connect with potential customers. It was, in other words—and has been for some time since—largely a B2C (business to consumer) marketing strategy. It involved educating potential customers about the benefits of your product or service by delivering useful, high-quality educational content.
Continue reading Inbound Marketing For A B2B Company In 5 Steps →
“Blogging for business isn’t dead,” marketing expert Sarah Arrow wrote on Inbound.org recently.
We happen to agree. (If we didn’t, you wouldn’t be reading this.)
Not only do we think blogging for business still alive, we see it as a crucial part of your marketing strategy. Here are a few reasons why.
Continue reading 6 Reasons Your B2B Business Needs A Blog →
The traditional way of doing marketing – outbound marketing – involved things like advertising and cold calling, methods meant to grab the world’s attention. Inbound marketing refers to things you do to draw customers to you.
But does this practice work for business-to-business companies the same way it does for business-to-consumer companies? Let’s look at some numbers:
Continue reading Does Inbound Marketing Work For B2B Companies? →
In a recent blog post, we discussed the differences between B2B and B2C marketing. And although your approach should be somewhat different, many of the tools you’ll use when doing inbound marketing in a B2B field are the same.
Here are eight inbound activities to use when you’re doing B2B marketing:
Continue reading 8 Inbound Activities To Include In Your B2B Marketing →
As we began to work on this post about the difference between business to business (B2B) marketing vs. business to consumer (B2C) marketing, we found ourselves thinking about TV shows.
Two kinds of shows, to be exact: the kind that’s a straight-forward, crowd-pleasing hit right out of the gate, and the more complicated one that needs time to find an audience.
In a way, B2B marketing is like that second kind of show.
For one thing, it takes time to find the right audience. Business to consumer marketing is just that: a campaign launched by a business, aimed at many, many customers.
Continue reading The Best Way to Create a B2B Marketing Strategy →