Businesses often sell solutions to external problems, but customers buy solutions to internal problems. And for your business to succeed, you need to understand your potential customers' problems, so you can proceed to offer them the right solutions.
The process of trying to understand your customers and their problems and responding to them with solutions is what informs the concept of the buyer's journey.
Continue reading “Buyer’s Journey: What it is and Why it Matters” »
Does your business have an eCommerce platform?
The total amount spent on eCommerce continues to grow dramatically each year. Digital Commerce 360 found that 2020 Q2 sales increased by 44.4% from last year. This is the highest recorded growth ever for Q2, and the highest growth overall since they started tracking data in 1999.
Despite some stores reopening, online sales continue to boom in September increasing by 43% from last year. With the holiday season around the corner now is the time to evaluate your eCommerce platform.
Continue reading “The Beginners Guide to Selecting an eCommerce Platform ” »
With over 30 years of experience, NDT Supply is an industry leader in providing quality and cost-effective non-destructive testing (NDT) supplies and equipment to technicians and engineers. Industrial teams rely on these critical products for identifying material conditions and flaws that could prevent plane crashes, reactor failures, train derailments, pipeline bursts, and other catastrophic events.
Continue reading “ECommerce Website Design Project Spotlight: NDT Supply” »
Doylestown, Pennsylvania: Doylestown web design and B2B marketing agency IQnection has received a number of awards over the years. Here are just a few... Continue reading “IQnection’s Awards & Certifications” »
A leader in the field of trenchless pipelining, US Pipelining has handled storm sewer and sanitary sewer projects for clients that include Johnson and Johnson, SeaWorld, SEPTA, Shell, Disney World and NASA.
This Langhorne-based company operates around the country and prides itself on offering efficient solutions and “a quick and less stressful” overall experience for its customers.
Unfortunately, their website did not reflect this ethos. They came to us with a broken WordPress site that used an outdated drag-and-drop-theme and featured plug-ins that didn’t work. They’d also been working with a developer who hadn’t been responsive to their needs.
We gave US Pipelining a new platform which much more stability and attention to detail. It’s a fully responsive site – meaning it looks great on any device – that speaks to their strengths as a company.
Are you worried that your website doesn’t reflect who you are as a company? IQnection can help. Contact our sales department to learn how our web design and marketing teams can create a site that attracts your ideal customer
Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked.
It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and not 1966, you have a website. How does that look? It’s a virtual front door to your business, but how are you getting people across the threshold? Continue reading “Creating a Website Marketing Plan” »
Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.
Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.
Here are a few tips to follow to help you win landing page conversions. Continue reading “Creating Landing Pages That Convert” »
Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no reason for your business not to be using video as method of lead generation.
Here are some ways you can include videos in your next inbound marketing campaign.
1. On Social Media
You've made a video telling people about your latest product or a great service your company provides. Or maybe you've been to a trade show, or hosted a webinar relating to your business.
Continue reading “3 Ways Inbound Video Marketing Can Generate Leads On Your Website” »
If content is king, then video content is the king of kings.
Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic.
There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers.
But it’s video that you need to master if you want to properly market your manufacturing company. Consider these facts from Cloudswave:
Continue reading “Why Video Marketing Should Matter to Manufacturers” »