Doylestown, Pennsylvania: Doylestown web design and B2B marketing agency IQnection has received a number of awards over the years. Here are just a few... Continue reading “IQnection’s Awards & Certifications” »
Imagine you traveled back in time and had to start a business in, say, 1966. Among the things you’d need to worry about: the way your storefront looked.
It’s fifty years later, and – assuming you own a brick-and-mortar business – you’re still concerned about the way your storefront looks. But because it’s 2016 and not 1966, you have a website. How does that look? It’s a virtual front door to your business, but how are you getting people across the threshold? Continue reading “Creating a Website Marketing Plan” »
Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies.
Videos and blog posts might be the marquee players, but a good landing page is the backbone of your marketing efforts. Note that we said a good landing page. That’s because creating one that turns visitors into leads is as much an art as it is a science.
Here are a few tips to follow to help you win landing page conversions. Continue reading “Creating Landing Pages That Convert” »
Watching video online used to be a chore. Now, it's just a part of internet life, whether we're watching a two-minute tutorial or binge watching an entire TV series. With that in mind, there's no reason for your business not to be using video as method of lead generation.
Here are some ways you can include videos in your next inbound marketing campaign.
1. On Social Media
You've made a video telling people about your latest product or a great service your company provides. Or maybe you've been to a trade show, or hosted a webinar relating to your business.
If content is king, then video content is the king of kings.
Over the next few years, video is expected to be the dominant form of online content, driving most if not all of consumer traffic.
There are many ways to do content marketing: social media, infographics, blog posts, e-books, articles, and whitepapers.
But it’s video that you need to master if you want to properly market your manufacturing company. Consider these facts from Cloudswave:
Your business needs email.
That’s true whether your company is a small, three-person medical device start-up or a corporation with offices on three continents.
Building an email list is one of the easiest ways medical device manufacturers can keep in touch with customers and potential customers. Continue reading “The 5 Most Popular Ways for Medical Device Manufacturers to Build Contact Lists” »
Last week we announced that we have earned Platinum Certified Agency Partner status with HubSpot. HubSpot is a comprehensive marketing automation tool combined with customer relationship management software. Of course, there are several tools on the market that advertise themselves as marketing automation software or customer relationship management software, and sometimes both. So why have we chosen to use HubSpot in our own business and encouraged our clients to adopt it as well? Continue reading “Why IQnection Believes in Using HubSpot Inbound Marketing Methodology” »
There are some things that are already great on their own, but somehow manage to become even better when combined with another wonderful thing.
Lennon and McCartney. Shaquille O’Neal and Kobe Bryant. Peanut butter and chocolate.
CTAs and blogs.
Your blog might be effective on its own, but it’s much more effective with a good CTA.
A call to action (or CTA) is what it sounds like: you are inviting your visitors to take a step beyond reading your blog. A CTA can take the form of a few lines of text, or a simple button at the bottom of the article. Continue reading “CTAs and Blogs Go Together Like Chocolate and Peanut Butter” »
There are certain words that start off with very specific meanings, but overtime become catch-all terms.
For example, Kleenex and Band-Aid are brand names, but we use them to describe pretty much any tissue or adhesive bandage.
The same kind of thing is happening in the digital world, where we’re seeing a lot of people use the term “landing page” to describe any kind of page on a website.
But for people in the digital marketing sphere, it’s important to be precise. There’s something about a landing page that makes a landing page different from other pages.
So, what is a landing page?
Now that we’ve discussed Inbound Marketing and persona research, let’s take it a step further. Once you decide to try this “inbound marketing” thing and you develop personas, the next step is the buyer’s journey and lead nurturing.