Do spelling mistakes impact my website's Google rankings?
Yes, spelling mistakes can have a negative impact on your website rankings in Google. Google checks your website for many signals to determine whether it’s a quality web property or not. These checks also make sure that your website promotes a positive user experience. Spelling mistakes can cause a negative user experience which may lead to lower search rankings. This was confirmed by Google’s Matt Cutts. The video can be viewed here.
“We noticed a while ago that, if you look at the pagerank of a page - how reputable we think a particular page or sites is - the ability to spell correlates relatively well with that. So, the reputable sites tend to spell better and the sites that are lower pagerank, or very low pagerank, tend not to spell as well.”
This is not the only factor that Google uses to rank a website, but one of many quality checks that Google uses. Google's recent “Panda” algorithm updates show that Google considers multiple quality signals when ranking a web page.
Here are some questions to ask:
Does my content have spelling mistakes or factual errors?
Is my content mass produced, duplicated, or seen across a large network of sites?
Is my content edited well, or is it rushed and/or sloppy?
Does my content engage my site’s users?
To view more information about these quality signals, check out this article.
What can you do about this?
Make sure your content is unique and of high quality. This will help your Google rankings now and in the future. Low quality content on certain pages of your site can impact the entire website. So it’s best to remove those pages or replace it with high quality content. Over time, this should help improve the overall quality of your website.
Our Philadelphia SEO Firm is very experienced with SEO Copywriting and has been providing high quality content to our clients for over a decade. If you are concerned about your site's content, feel free to contact us for a free consultation.