|There are 350 million reasons. Yes, that’s the last count on the number of ‘global’ users Facebook has (and counting). Facebook can be a tremendous source of web traffic. In all likelihood most of the people you know are on it, and any who are not, may be eventually. Social networking is consuming more and more of people's time, and thanks to mobile devices, it is accessible all of the time. If you don't have a Facebook Page, you may be missing not only traffic to your website, but an opportunity to connect with customers. Ultimately this will help your brand's reputation.
*The average Facebook user spends 55 minutes per day on Facebook.