As the holidays come to a close and the New Year is just around the corner, it’s time to keep in mind from a business perspective, what’s to come in 2013. According to a report by Hubspot, below are some marketing trends to look out for in the coming year.
Social media gets integrated. ¬Having multiple social media accounts like, Facebook, Twitter, LinkedIn and Pinterest, is very important but in the year ahead integrating the multiple accounts will be even more important. In 2013, integrating social media interactions and data into the rest of the marketing mix will become vital in order to reach customers with relevant messages in real-time. The trend of social media will turn into a more strategic inbound marketing strategy.
Be mobile or fall behind. There will be continued investment in mobile-optimized websites, but it will become more important within marketing campaigns. By the end of 2013, mobile will be a must-have channel for many businesses.
Social and content impact SEO even more. In the last few years, we have watched the importance of search engine optimization (SEO) grow. Before, it was always focused on having the right metadata and correct keywords on the page. The SEO of tomorrow will be more about creating really good, original content that is socially consumed and shared.
A picture is worth 1000 words. As important as rich written content will be in 2013, visual content will be just as important. The popularity of sites like Pinterest and Instagram will grow, along with the use of infographics, photos, picture boards, videos and other forms of visual media.
Content crowdsourcing grows. As social media networks continue to grow, the opportunity for socially-generated content will also grow. It will be easier to find more ways for your audience to help create content for you, through contests and other viral pieces.
Need some help making these upcoming trends a part of your marketing strategy for 2013? Contact our Web Marketing Department today or phone 215-345-5424 for a Free Web Marketing Consultation.
IQnection will be holding a Web Marketing Seminar on Wednesday January 23, 2013. Register for the Web Marketing Seminar in Doylestown PA.