Web Marketing

Search Engine Optimization

Search Engine Optimization (SEO) is a marketing strategy that all businesses with a website can benefit from. Search engines use algorithms to place websites that contain the most relevant, trust-worthy information at the top of the search engine results page. The goal is to get your website listed in the top 10 search results so that you can easily be found by potential customers. SEO is a long-term strategy that can take 6-12 months to achieve measurable results, but it has highest return on investment of any web marketing plan.

A successful SEO campaign entails a well thought out plan, unique content, strategic/carefully chosen keywords, and an expert that can execute the process. IQnection possesses all of these tools to bring our clients successful, results driven web marketing campaigns.

Pay Per Click Management

Increase relevant traffic to your website through paid search engine advertising.

Anyone can create and manage a Pay-Per-Click (PPC) campaign through Google, Yahoo, Bing, et al. It is the fastest way to attract “ready to buy” customers to your website. The catch is that a lot of time and money can be wasted trying to learn how to make it to work properly. A PPC campaign needs to start out with the right keywords, budget, and targeting area for your business in order to show any measure of success. At IQnection, we have extensive experience in establishing and managing successful PPC campaigns to take the learning curve out of the equation.

Mobile Marketing

63.2 million Americans own a Smartphone (comScore), and 35% of these users access the mobile internet from these devices.

Many web sites do not work as expected on mobile phones. Actually, some do not work at all. Consequently, potential customers may not be able to find your business – and those that do may have a bad experience trying to locate information or products they need.

Google’s calculations indicate “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.”

Social Media Marketing

Social media marketing is all about using the internet to engage customers, rather than market to them. Using social media allows you to develop ongoing relationships with current customers and gain new customers based on your reputation.

The popularity of sites like Facebook and Twitter has made social media an essential marketing strategy.

Email Marketing

Make the most of your list of subscribers through an optimized email marketing strategy.

Email marketing allows you to stay in touch with your customers on a recurring basis to offer specials, coupons, and information.

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we are able to optimize your click through rates.

SEO Copywriting

Search engine optimized content is extremely important to the success of a website. The better optimized your content is, the better chance you have of gaining a higher website ranking.

IQnection offers online press releases, business blogs, optimized web copy and many other forms of SEO copywriting.