Social Media Content Curation
Content is king, even in social media marketing, as it plays a key role in building a connection with your audience. Creating excitement around your brand and giving people valuable information can encourage your followers to click through to your website. We are a leading social media marketing agency that has expertise in creating a variety of social media content, including text posts, images, videos, infographics, memes, polls, long-form posts, audience questions, and more.
80/20 Rule
Pareto’s Principle says that 80% of the outcomes in a situation are driven by 20% of the efforts. While we have experience in a wide range of social media management services, our focus is on quickly zeroing in on the 20% that is most effective for your business and resonates with your target audience. This approach allows us to create the maximum value for your business and continuously improve the RoI of your social media budget.
Social Media Campaign
Welcome to a digital marketing agency that is reputed for its results-driven social media marketing services. Our team spends time understanding your business and your marketing goals. We also conduct thorough research of your target audience and competitors. Accordingly, we identify the social media platforms to use, plan the campaign, choose the metrics to monitor, and create a content calendar. Our team will discuss the plan with you, implement it using the latest tools and regularly report the results.
Competitor Analysis
We identify your competitors and the social platforms on which they are active. We observe how they use these platforms and how well their social media campaigns are working. Then we benchmark your social media results against that of your competitors. We also highlight the social threats to your company and find gaps in your social media marketing management to fill them with better solutions.
They are Facebook, Twitter, LinkedIn, Instagram, and YouTube.
This cannot help your business grow because the followers you buy may not be members of your target audience. So, they cannot bring quality traffic.
When your social media account has regularly posted engaging and informative content, supported by professional digital marketing services for promotion, you can increase quality followers naturally.
Almost 81% of businesses use video marketing to improve brand awareness and drive sales. Video marketing is effective, especially on platforms like YouTube and Instagram. As a top content creation company, we recommend a mix of produced and live videos for an ideal social media strategy.
Businesses often can’t curate content specific to social media platforms. So, they should at least optimize their posts’ descriptions for different platforms. Besides, businesses sometimes don’t use hashtags properly on social media. By optimizing content for specific platforms, you can align it with user expectations. Our digital marketing consultants can guide you through this.
Social media marketing services make digital marketing more effective. Brands often use them for top-of-funnel marketing. Then they use paid ads on social media for middle- or bottom-of-funnel marketing. This has highly influenced content creation strategies in tune with the reduced attention span of humans.
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