Lead Generation

The World Needs More Than Another Web Design Company
IQnection uses the web to generate leads and convert those leads into new customers.
Most web marketing companies claim to do a lot, but in reality they only do one thing.  They build websites.  IQnection looks at web marketing differently.  We generate leads and customers.  We do this by looking at your entire online sales process, from the very first impression all the way through to the referral process after you deliver services.  We use highly sophisticated marketing software to enable us to pinpoint exactly who visits your website (yes, we know who you are!), and then we nurture them through your sales process by using individualized content tailored towards what a specific customer is interested in.

Inbound Marketing Funnel

Top of the funnel:  IQnection provides fully managed lead generation marketing services.  We focus on reducing your cost of customer acquisition (CoA) by aggressively pursuing low cost, high return marketing activities.  We use highly sophisticated marketing automation software to manage all aspects of your online marketing presence.  We do this by building up your organic search results (SEO), managing your social media campaigns, creating high conversion websites, and by posting great content about your business in the blogosphere. 

Middle of the Funnel:  The web presence that we build has a strong focus on converting visitors into customers.  The sites that we design present obvious direct business offers, and also offer an alternative conversion funnel with pre-transactional offers that introduce a lower engagement path to contacting your company.  IQnection uses software to optimize your Calls to Action (CTA's) and Landing Pages, which allows us to quickly and easily build content for conversion.  

Bottom of the Funnel: IQnection uses advanced automated marketing software to nurture leads through your sales process.  We will deliver personalized emails to your prospects with the intelligence gathered by each users online history.  We track each and every users interaction with your website, and build individualized profiles around each person.  With this information, we are able to provide your sales team with highly actionable information about how each lead engaged web presence.  Our reporting systems provide extremely detailed information about a customers progression through your sales funnel, with information on which offer(s) they have engaged with, which social media channels they use, and how they have responded to your nurturing emails.  

Closing the Deal & CRM: IQnection also provides your sales team access to a unified customer database (CRM) that includes all information about your customers and leads, and their interactions with a part of your web presence.  If you already use SalesForce CRM, then we can integrate that into the marketing software that as well.  Finally, we will assist in the sales process by managing  both your one time email blasts (i.e. special offers) as well as nurturing campaigns (i.e. post transactional email campaigns) to help guide prospects through your funnel.


What if IQ's Marketing Doesn't Work?

 Not all marketing programs work for every business.  That is why we have established a narrow criteria for accepting new clients based upon a G.P.C.T. (Goals, Plans, Challenges, Timeline) assessment.  Our screening process is designed to remove customers from our system for whom we believe that we cannot be successful.   We want to invest the maximum amount of energy towards only the customers who can have sucecss.  Our onboarding process will take a deep dive into your business and tease out what your growth goals are for next year, and whether or not your are a good fit for our inbound marketing services.

If your business passes our onboarding process, then we will guarantee the success of our marketing services.  In short, we put skin in the game so that we are both equally motivated towards making your business goals successfull.

We invite you to find out of your business is qualified to be a candidate for our marketing services.  Please contact us and start the process today.