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Inbound Marketing

It's Our Mission

We see a gap between where business owners are now, and where they want to be.  Normally that gap is made up of missing customers.  Our role, and our mission, is to bridge that gap by connecting businesses with the clients that they can best serve.  Our team of marketing experts provide clear perspective of what you need to accomplish your vision.  We'll study your company, your customers and your competitors to determine what makes you unique and what makes you remarkable.  Solid research provides a foundation for content that truly engages customers, generates leads and drives conversions.

Start with Great Content, Finish with Smart Promotion

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Promotion & Distribution:

Great content is only the first step. Without a strong strategy for content promotion you can’t expect your target audience to read it. So, when it’s time to promote and distribute your content, IQnection digs in. We have a big tool box and we choose a distribution strategy based on research, and understanding of your target customers.

If Content is King, Distribution is Queen.

Since our inception in 1999, IQnection has been developing websites and helping business market themselves online.  Instead of the using old outbound marketing methods like of buying ads, buying email lists, and praying for leads, IQnection’s marketing focuses on creating quality content that pulls people towards the websites that we create.  By crafting websites with content that both aligns with a prospect's needs and interests, AND with where they are in their buyers journey, we are able to attract visitors that we are then are able to convert & close.

If you need help finding your audience online, we can help.  We’ll find the publications they read and the websites where they have conversations and make sure your blog posts, e-books, videos, etc., get in front of the right people.