The Market Fair Mall: Website Redesign
Princeton, NJ.
Designing a website for a shopping Mecca like the Market Fair Mall is quite a challenge. The Market Fair Mall has been built around high end stores that cater to home decorating and fashion. Therefore, having a second rate website was not an option for them. That’s why they came to IQnection.
When IQnection took over the design project, we knew instantly that the Market Fair Mall would need a clean, professional and upscale look. We designed the site to be captivating and we featured the most popular stores. We also knew from experience that shoppers would be looking for the mall's website to provide them with important information about the mall,including store locations, driving directions and time and locations of special events.
The color palette and white space allow the eye to be drawn to images from the mall, making them the focal point of each page. We sought to create a design that was both formal in layout and upscale in character. The design is easily expandable, allowing the client to add new content as they need.
This site features many interactive elements that keep users coming back. We incorporated a 360 degree panoramic photograph taken at the center of the mall. We also added a search box at the bottom of every page to help users find the stores that they are looking for.
 Screen Shot Of An Internal Page
 Intro Page Changes With The Seasons

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