|
Type of Company |
Open Rate | Click Rate | Soft Bounce Rate | Hard Bounce Rate | Abuse Complaint Rate | Unsubscribe Rate |
|---|---|---|---|---|---|---|
| Agriculture and Food Services | 23.94% | 4.85% | 0.97% | 2.06% | 0.10% | 0.38% |
| Arts and Artists | 17.53% | 3.54% | 1.58% | 2.54% | 0.08% | 0.25% |
| Beauty and Personal Care | 14.94% | 2.65% | 0.71% | 1.54% | 0.09% | 0.28% |
| Business and Finance | 15.47% | 2.77% | 2.10% | 1.57% | 0.04% | 0.21% |
| Computers and Electronics | 15.51% | 2.97% | 1.12% | 1.71% | 0.08% | 0.30% |
| Construction | 28.70% | 8.01% | 4.51% | 5.81% | 0.11% | 0.35% |
| Consulting | 16.32% | 3.30% | 2.50% | 2.39% | 0.03% | 0.25% |
| Creative Services/Agency | 24.64% | 3.08% | 1.34% | 2.05% | 0.06% | 0.25% |
| eCommerce | 14.98% | 3.36% | 0.74% | 0.88% | 0.08% | 0.25% |
| Education and Training | 16.64% | 3.41% | 1.42% | 2.09% | 0.06% | 0.20% |
| Entertainment and Events | 16.09% | 2.98% | 0.85% | 1.55% | 0.08% | 0.19% |
| Government | 25.66% | 5.37% | 0.86% | 0.89% | 0.04% | 0.20% |
| Health and Fitness | 20.96% | 5.73% | 3.14% | 6.30% | 0.06% | 0.30% |
| Hobbies | 18.45% | 4.33% | 1.13% | 2.08% | 0.12% | 0.40% |
| Home and Garden | 28.20% | 4.38% | 2.93% | 2.68% | 0.02% | 0.41% |
| Insurance | 20.91% | 3.03% | 2.37% | 4.15% | 0.10% | 0.30% |
| Legal | 17.34% | 2.49% | 0.79% | 0.89% | 0.02% | 0.12% |
| Marketing and Advertising | 18.79% | 4.13% | 1.39% | 2.50% | 0.08% | 0.23% |
| Media and Publishing | 18.43% | 3.39% | 0.48% | 0.63% | 0.03% | 0.11% |
| Medical, Dental, and Healthcare | 13.76% | 2.59% | 2.18% | 4.09% | 0.06% | 0.18% |
| Music and Musicians | 13.95% | 2.43% | 0.68% | 1.07% | 0.06% | 0.18% |
| Non-Profit | 20.43% | 3.54% | 1.13% | 1.51% | 0.05% | 0.17% |
| Other | 33.52% | 10.90% | 0.83% | 1.66% | 0.09% | 0.40% |
| Photo and Video | 28.93% | 5.70% | 0.99% | 1.34% | 0.07% | 0.26% |
| Politics | 13.72% | 2.58% | 0.49% | 0.78% | 0.07% | 0.15% |
| Professional Services | 19.77% | 3.71% | 2.55% | 3.57% | 0.08% | 0.45% |
| Public Relations | 14.81% | 1.12% | 2.07% | 2.28% | 0.03% | 0.16% |
| Real Estate | 18.48% | 3.44% | 1.18% | 1.67% | 0.06% | 0.25% |
| Recruitment and Staffing | 15.31% | 3.35% | 1.37% | 1.75% | 0.07% | 0.31% |
| Religion | 23.04% | 3.24% | 0.52% | 0.68% | 0.05% | 0.15% |
| Restaurant | 20.07% | 2.41% | 0.70% | 1.11% | 0.09% | 0.30% |
| Retail | 17.80% | 3.54% | 0.61% | 1.00% | 0.08% | 0.24% |
| Social Networks and Online Communities | 22.37% | 2.85% | 6.94% | 5.44% | 0.11% | 0.74% |
| Software and Web App | 15.57% | 2.49% | 1.88% | 3.06% | 0.11% | 0.39% |
| Sports | 19.54% | 4.77% | 0.86% | 1.53% | 0.08% | 0.24% |
| Telecommunications | 21.20% | 3.22% | 1.60% | 2.85% | 0.10% | 0.41% |
| Travel and Transportation | 14.50% | 2.71% | 0.84% | 0.83% | 0.05% | 0.17% |