4 Steps to Identifying Your Brand
As a new business owner I was told repeatedly the most important thing is to build and protect your brand. But what is your brand?
Your brand is the combination of every action, statement, and image you disseminate and share with the world.
Karen L. Jett, CMA
During this session you will receive a tool to identify your brand through your vision, mission, values, and operating guidelines. When these four parts are clear and consistent, you create a strong brand that will result in:
- A clear, easier to write marketing message
- Focus- I know what is important now
- Excitement that drives you forward and attracts customers and clients.
Karen L. Jett, CMA works with small business owners who want a strategic advantage to grow their business or practice. With more than two decades of accounting and leadership experience, Karen brings a unique business perspective to her clients by understanding the operational and financial challenges faced by business owners on a daily basis.
Karen holds associates’ and bachelor’s degrees in accounting from Montgomery County Community College and Temple University, and is a Certified Management Accountant. She was inducted into MCCC’s prestigious Alumni Hall of Fame in 2009. Karen created and facilitates the Strategic Plan-ting™ Workshop. Karen has also developed an interactive ethics training system for small businesses, called “Questioning Ethics,” and has published a book, Grow Your People, Grow Your Business.
For additional information about Jett Excellence, visit www.JettExcellence.com.
