Posts Tagged ‘small business’

Facebook for Business

By admin - August 2nd, 2011

Top Techniques: like Facebook for Business

    1. Be interactive, entertaining and helpful. When people come to your Facebook page they are looking for some type of contact. Offer your fans links, applications, engaging information. Within a short time you can add thousands of fans.
    2. Embed videos on your Facebook Page. You do not have to send people to YouTube to watch your videos. Use embedded videos to keep fans on your page.
    3. Create a connection between Facebook and the outside world. Promote your events through Facebook and update with photos.
    4. Create contests on Facebook. Contests are a fun and engaging way to promote participation from fans and a way to generate new fans.
    5. Integrate traditional advertising with Facebook. Add the Facebook icon/logo to your print ads to promote your Facebook Page. You could also use conventional ads to promote contests that encourage people to become a ‘fan’.
    6. Use Facebook to grow your email list. Use your email newsletter to boost awareness of your Facebook page and promote your email newsletter to your existing Facebook fans. As a result, your email list and Facebook fan base will grow.
    7. Introduce new products on Facebook. People who sign up to be fans are probably your most loyal customers. Reward them by giving them information about a new product/service/feature before everyone else. In turn, they will help by promoting to others.
    8. Create a Welcome page for new visitors. Implement a ‘welcome’ landing page that invites new visitors to Like your Page.
    9. Integrate other social content on your Facebook Page. Facebook has become such an online ‘home’ for people that it is important to incorporate content from other social channels like YouTube to extend the life and reach of that content.
    10. Like’ other businesses’ Facebook Pages. By Liking Pages of business partners, vendors, and customers, Facebook will notify those administrators. To reciprocate, some may decide to ‘Like your Page’. This will then expose it to the individual fans of their Pages.

Contact the IQnection Marketing Department for more information on how we can help you get your business on Facebook.






Excerpts from HubSpot

share save 171 16 Facebook for Business

Tags: , , , ,
Posted in Online Marketing, Social Networking | No Comments »

Strategic Planning = Increased Profits?

By admin - May 2nd, 2011

Join us to find out how Strategic Planning can help you increase profits in 2011.

A Free seminar sponsored by IQnection Internet Services featuring Karen Jett, CMA Values based growth expert.
Strategic Planning Equals Increased Profits
June 16th – 8:30-9am networking, Seminar 9-10am.

Strategic planning often conjures up thoughts of hard work, of tons of research into your services and products, and of large corporations and Karen Jett Strategic Planning = Increased Profits?business meetings with department heads and divisions of the company. But what if you are a solo entrepreneur or small business owner and you’re doing most of the work in your business? Besides being a tool that larger companies regularly utilize, strategic planning can be valuable to your small company, too! But what exactly happens in strategic planning? What benefits does it provide? And why is it important for businesses of all sizes, especially yours?

Join Karen as she explains how strategic planning can help you increase the profitability of your business in 2011. She will simplify the process and help you understand the relevance of strategic planning to your business and how it can help you succeed in an easy to understand format. Planning for the future of your business doesn’t have to be complicated.

Attendees will learn:
• What is strategic planning?
• Tactics vs. Strategies
• Outcomes and benefits
• Resources for more information

Karen L. Jett, CMA works with small business owners who want a strategic advantage to grow their business or practice. With more than two decades of accounting and leadership experience, Karen brings a unique business perspective to her clients by understanding the operations and financial challenges faced by business owners on a daily basis.

Karen holds associates’ and bachelor’s degrees in accounting from Montgomery County Community College and Temple University, and is a Certified Management Accountant. She was inducted into MCCC’s prestigious Alumni Hall of Fame in 2009. Karen has also developed an interactive ethics training system for small businesses, called “Questioning Ethics,” and has published a book, Grow Your People, Grow Your Business.

For additional information about Jett Excellence, visit www.JettExcellence.com.

To Register or for additional information on this Free Seminar, contact Eric Jacobson.

share save 171 16 Strategic Planning = Increased Profits?

Tags: , ,
Posted in Events, seminars | No Comments »