Posts Tagged ‘link building’

Pinterest: An Introduction

By admin - May 2nd, 2012

Move over Facebook and Twitter, there is a new social media giant in the game. Meet Pinterest, a new social network that is exploding in popularity, especially with the female demographic.Pinterest jpg 1369024cl 8 300x168 Pinterest: An Introduction

By this point, you have probably heard of Pinterest and “pinning”.  Perhaps you have seen “pins” pop up on your Facebook newsfeed or among your friends’ tweets. Pinterest is a bulletin board style social photo sharing website that allows users to create and manage themed image collections. Each of these collections is a board. You can make one for Cool Craft Ideas, Philadelphia Phillies, Recipes to Try or anything else you choose. Users can then browse other boards for inspiration. They can comment on a pin, re-pin it to their own board or “like” the pin.

Only a little over a year old, Pinterest has already become the third most popular social network, behind Facebook and Twitter.

According to Mashable.com, Pinterest has already surpassed LinkedIn and Google+ in popularity.

  1. Facebook: 7 billion
  2. Twitter: 182 million
  3. Pinterest: 104 million
  4. LinkedIn: 86 million
  5. Tagged: 72 million
  6. Google+: 61 million

With this incredible growth, it is vital to consider how Pinterest can help your business. The social aspects of Pinterest are what make it especially valuable to businesses. When someone sees a visually appealing item that has been pinned, they can easy repin it. When they click on a pin, it takes them to the website from which it came. This makes Pinterest a great referral tool.

With Pinterest’s skyrocketing popularity, perhaps it is time to add a “Pin It” button to your social media toolbar.

Contact IQnection or more information on a Social Media Strategy for your business – or Call (215) 345-5424.

 

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Facebook for Business

By admin - August 2nd, 2011

Top Techniques: like Facebook for Business

    1. Be interactive, entertaining and helpful. When people come to your Facebook page they are looking for some type of contact. Offer your fans links, applications, engaging information. Within a short time you can add thousands of fans.
    2. Embed videos on your Facebook Page. You do not have to send people to YouTube to watch your videos. Use embedded videos to keep fans on your page.
    3. Create a connection between Facebook and the outside world. Promote your events through Facebook and update with photos.
    4. Create contests on Facebook. Contests are a fun and engaging way to promote participation from fans and a way to generate new fans.
    5. Integrate traditional advertising with Facebook. Add the Facebook icon/logo to your print ads to promote your Facebook Page. You could also use conventional ads to promote contests that encourage people to become a ‘fan’.
    6. Use Facebook to grow your email list. Use your email newsletter to boost awareness of your Facebook page and promote your email newsletter to your existing Facebook fans. As a result, your email list and Facebook fan base will grow.
    7. Introduce new products on Facebook. People who sign up to be fans are probably your most loyal customers. Reward them by giving them information about a new product/service/feature before everyone else. In turn, they will help by promoting to others.
    8. Create a Welcome page for new visitors. Implement a ‘welcome’ landing page that invites new visitors to Like your Page.
    9. Integrate other social content on your Facebook Page. Facebook has become such an online ‘home’ for people that it is important to incorporate content from other social channels like YouTube to extend the life and reach of that content.
    10. Like’ other businesses’ Facebook Pages. By Liking Pages of business partners, vendors, and customers, Facebook will notify those administrators. To reciprocate, some may decide to ‘Like your Page’. This will then expose it to the individual fans of their Pages.

Contact the IQnection Marketing Department for more information on how we can help you get your business on Facebook.






Excerpts from HubSpot

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Benefits of a Blog

By admin - April 22nd, 2011

For a small business adding a Blog to your website maybe a big decision, and one you may think not worth the extra work it could entail. However, there are benefits that can be obtained by adding a company Blog. Here are a few:

  • Adding Content for Search Engines
    • For every Blog post published you are adding another page to your website. This means you can create content and include the keywords you are trying to rank for in the search engine results. Adding these pages gives the search engine ‘spiders’ additional pages to ‘crawl’. When writing the content, use up to 10 new keywords you want to target. These can include longer phrases that contain these keywords. The more pages you can get into the top search engine results, the greater the potential for more visitors.
  • Fresh Content
    • Search engines like websites that have new, fresh content. By posting to your Blog, you are updating your websites content. In addition, for every Blog post you are adding another URL to your site. This in turn gives the search engines a reason to come back and crawl your pages. Not to mention the benefits for your viewers. You can Blog about new products or new trends in your industry. This in turn can generate more sales and leads.
  • The Power of Links
    • One of the keys to search engine rankings is the amount of ‘inbound links’ to your site. Links are how search engines find new web pages. By linking your Blog posts to relevant pages of your website you are sending signals to the search engines to see the connections between your pages and the content.
  • Avoid Duplicate Content
    • Search engines do their best to avoid showing duplicate content in search results. Try and publish original content which will rank better.

A Blog is a great way to keep your content new and in turn boost your search engine results. In addition to giving people reason to revisit your site often. There are no rules as to the number of posts needed to be published and even once a month is a good place to start. Ideally Blog posts need not be larger than 400 words. Half of all Blogs average 100-250 words.

Thanks to Kristin Page of KristyPage.net for her article.

IQnection can design a WordPress Blog for your existing website insuring the experience of moving between your site and your Blog is transparent to your visitors.  In addition, our Web Marketing Services can write and optimize your Blog posts. If you are interested in adding a Blog to your website, contact us for more information.

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Get More Traffic with Inbound Links

By Susan Shultz - April 26th, 2010

Don’t overlook inbound linking to increase traffic to your site. An inbound link is a hyperlink back to your site from another website. The one constant is that sites with high quality back links rank higher in the search engine results pages.

These links to your site are important because they can:

  • Bring potential customers to your site
  • Boost the overall number of visitors to your website
  • Improve your search engine rankings

Aside from creating useful content that will encourage inbound links, the only way to succeed in linking strategies is by manually creating the links.

Here are 5 important inbound links you should have to your site:

  1. (more…)

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