Google has recently announced it’s new “Freshness” algorithm update that will impact 35% of search queries. This update’s purpose is to provide users with the most fresh and up to date content available.
Google has been very busy with updates over the past year. There have been multiple panda updates to clean up the search results and last year’s caffeine update to speed up indexing of new content. The freshness update will work with these recent updates to help provide the most relevant and up to date information possible.
“We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”
Degrees of Freshness:
Recent Events or Hot Topics – For events that recently happened or hot topics that are trending online, i.e- NBA Lockout, Conrad Murray Trial, Occupy Oakland Protest. Some of these results may only be just a few minutes old.
Regularly Recurring Events – Searching for events like the Presidential Election, NFL Scores, and Television Shows (i.e The Walking Dead Recap) will show the most up to date results on the first page. Unless specified otherwise, Google’s freshness update will display the most recent results from around the web with this type of query.
Frequent Updates – This is for searches that do not fall into the hot topic or recurring events categories but are still updated frequently. An example of this would be product reviews (i.e Honda Civic Reviews, Amazon Kindle Reviews).
SEO Firms, like IQnection, adapt to these algorithm changes quickly and efficiently. This helps our clients stay on top of the search engines and receive high quality web traffic. If you are interested in having fresh SEO Copywriting from our expert SEO’s, please contact us for a free evaluation. Our SEO services can help your website stay relevant on Google and other search engines.