Archive for August, 2011

Top 10 Reasons You Need a Facebook Fan Page

By admin - August 31st, 2011

facebook like Top 10 Reasons You Need a Facebook Fan Page

  1. There isn’t a limit to the number of fans you can have
  2. It gives you a way to talk to and get feedback from your target audience
  3. You can promote events
  4. It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa
  5. With Facebook Apps Page Tabs, you can create a customized page without limitations of code that can be used
  6. You can create brand advocates
  7. The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions
  8. You can build a community for your clients and prospects.
  9. It’s another funnel to your website
  10. You can add unlimited photos and videos

We can help you get started and design a Facebook Fan Page for you.  Contact us for more information, or call 215.345-5424.

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Why A Mobile Version of Your Web Site Should Be a Priority

By admin - August 31st, 2011

63.2 million Americans own a Smartphone (comScore), and 35% of these users access the mobile internet from these devices. Much of the data beingsmartphonel 256x300 Why A Mobile Version of Your Web Site Should Be a Priority tracked shows that most of these people are using their phones to search for local businesses to get information on hours, locations, specials, etc.

Many web sites do not work as expected on mobile phones. Actually, some do not work at all. Consequently, potential customers may not be able to find your business – and those that do may have a bad experience trying to locate information or products they need. This could alienate existing customers and will not win over any new customers.

Based on our own statistics of existing clients, mobile users are accounting for an average of 10% of visits (based on Google Analytics). The highest percentage of visits from mobile are directed to ecommerce and automotive related web sites. Revenue or Goals from mobile visits average over 6% of the total sales/goals.

Mobile users have immediate and goal-directed intentions. The key to a mobile site’s effectiveness is a specific call to action. Instead of using a standard navigation with a link to a contact page we would consider placing phone numbers in prominent positions throughout the mobile site, utilizing a cell phones’ click-to-call feature, rather than having to complete an email form or dial the number.

Contact us for more information on mobile website pricing packages or call 215-345-5424 if you have any questions.

Below are some additional statistics on Mobile Usage:

Mobile Usage

  • 63.2 million Americans own a smartphone (comScore)
  • 50% of consumers ages 25-34 have smartphones (comScore)
  • 35% of smartphone users access the mobile Internet from their device (comScore)
  • Two-year growth (2008 – 2010) of more than 2,000 percent in mobile-ready web sites. (DotMobi)

Mobile eCommerce

  • 8% of total eCommerce sales will come from mobile by 2014 (ABI Research)
  • Mobile coupon users in North America increased more than tenfold in 2010. Triple-digit increases are expected in both 2011 and 2012. (Yankee Group)
  • $2.37 billion of mobile coupon transactions will take place in North America in 2013, up from $5 million in 2010. (Yankee Group)
 Percentage of Searches that are Mobile Device by Industry
This data source : Internal Google Data (Feb. 2011) via: mobiThinking
  • Restaurants – 29.6%
  • Automotive – 16.8%
  • Consumer Electronics – 15.5%
  • Finance / Insurance – 15.4%
  •  Beauty / Personal – 14.9%

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Facebook for Business

By admin - August 2nd, 2011

Top Techniques: like Facebook for Business

    1. Be interactive, entertaining and helpful. When people come to your Facebook page they are looking for some type of contact. Offer your fans links, applications, engaging information. Within a short time you can add thousands of fans.
    2. Embed videos on your Facebook Page. You do not have to send people to YouTube to watch your videos. Use embedded videos to keep fans on your page.
    3. Create a connection between Facebook and the outside world. Promote your events through Facebook and update with photos.
    4. Create contests on Facebook. Contests are a fun and engaging way to promote participation from fans and a way to generate new fans.
    5. Integrate traditional advertising with Facebook. Add the Facebook icon/logo to your print ads to promote your Facebook Page. You could also use conventional ads to promote contests that encourage people to become a ‘fan’.
    6. Use Facebook to grow your email list. Use your email newsletter to boost awareness of your Facebook page and promote your email newsletter to your existing Facebook fans. As a result, your email list and Facebook fan base will grow.
    7. Introduce new products on Facebook. People who sign up to be fans are probably your most loyal customers. Reward them by giving them information about a new product/service/feature before everyone else. In turn, they will help by promoting to others.
    8. Create a Welcome page for new visitors. Implement a ‘welcome’ landing page that invites new visitors to Like your Page.
    9. Integrate other social content on your Facebook Page. Facebook has become such an online ‘home’ for people that it is important to incorporate content from other social channels like YouTube to extend the life and reach of that content.
    10. Like’ other businesses’ Facebook Pages. By Liking Pages of business partners, vendors, and customers, Facebook will notify those administrators. To reciprocate, some may decide to ‘Like your Page’. This will then expose it to the individual fans of their Pages.

Contact the IQnection Marketing Department for more information on how we can help you get your business on Facebook.






Excerpts from HubSpot

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