By adding press releases to your online marketing strategy, you not only spread the word about any announcements your business might have, you can also drive traffic from search engines by adding outbound links to your site in the release. In addition you can link to your company blog, Twitter account, or any other place where company announcements are made. This will add to your Link Building Strategy
(Keyword Focused External Links is rated the #1 Top Search Results Ranking Factor).
In December Google launched ‘Real-Time’ Search integration into their search results page. The real-time search performs updates to results as soon as things happen around the Web. Now, when you do a search, you can see updates from people on popular sites like Twitter as well as headlines from news articles, press releases and blog posts published just seconds before your search. When they are relevant, Google will rank these results which, in turn, will show the freshest information right on the search results page.
Although the Real-Time search is not a long term marketing plan, it’s great for instant results and can work well with Press Releases and News Articles that you write to promote your site.