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Internet Marketing Trends for 2012

By admin - January 5th, 2012

Value Based Marketing. It’s not just about rankings and traffic; it’s about leads, sales & measurable results that prove ROI.
Rich Snippets. Google will provide more information about your website to searchers without them having to click to the site. This hurts your marketing efforts because it reduces page views and makes your sales funnel a bit smaller.
Vanishing Data. Google will hide more information about your website in Google Analytics. This makes it more challenging to sift through the pertinent data to find the Key Performance Indicators that matter.
Mobile Marketing Grows Up. Mobile marketing will continue to grow at an amazing rate. Customers are now using mobile search to do their shopping, especially for local products and services.
The Rise of Local Search Marketing. Local search and Google Local in particular will be more important than ever. Google will continue to make local results a more crucial component of its search algorithm.
Social Media Merges With Search. Google will impact search engine rankings. Overall, social engagement across all platforms is important for a balanced SEO campaign
Video Content Matters. Video is more important as the web moves mobile and becomes more interactive. Videos are now a bigger part of Google’s search results as Google learns to index video content.
Don’t Let Others Tarnish Your Reputation. As the Internet becomes more valuable, so does your company’s online reputation. This is because your business can be harmed by the reviews and comments angry customers post online. 90% of consumers trust online reviews, and 78% search a company online before buying product or service.
Nurture New Leads, Don’t Waste Them. As your online market becomes more competitive, leads are harder to come by and more valuable. Every lead must be nurtured via email marketing. This is because 50% of qualified leads aren’t ready to buy immediately after being contacted. Meanwhile, lead nurturing emails have 10x the response rate as do stand-alone email blasts.
Your Linking Strategy Must Evolve for SEO. Linking remains a pillar of your search engine exposure, but link diversity is now more crucial than ever.

Courtesy of National Positions

http://nationalpositions.com/

Tags: Google Analytics, Google Local, Google Places, Internet Marketing, Online Marketing, SEM, SEO, Web Marketing
Posted in Online Marketing, SEO | No Comments »

Google Freshness Algorithm Update

By admin - November 7th, 2011

Google has recently announced it’s new “Freshness” algorithm update that will impact 35% of search queries. This update’s purpose is to provide users with the most fresh and up to date content available.

Google has been very busy with updates over the past year. There have been multiple panda updates to clean up the search results and last year’s caffeine update to speed up indexing of new content. The freshness update will work with these recent updates to help provide the most relevant and up to date information possible.

“We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.”

Degrees of Freshness:

Recent Events or Hot Topics – For events that recently happened or hot topics that are trending online, i.e- NBA Lockout, Conrad Murray Trial, Occupy Oakland Protest. Some of these results may only be just a few minutes old.

Regularly Recurring Events – Searching for events like the Presidential Election, NFL Scores, and Television Shows (i.e The Walking Dead Recap) will show the most up to date results on the first page. Unless specified otherwise, Google’s freshness update will display the most recent results from around the web with this type of query.

Frequent Updates – This is for searches that do not fall into the hot topic or recurring events categories but are still updated frequently. An example of this would be product reviews (i.e Honda Civic Reviews, Amazon Kindle Reviews).

SEO Firms, like IQnection, adapt to these algorithm changes quickly and efficiently. This helps our clients stay on top of the search engines and receive high quality web traffic. If you are interested in having fresh SEO Copywriting from our expert SEO’s, please contact us for a free evaluation. Our SEO services can help your website stay relevant on Google and other search engines.

Tags: google algorithm update, google freshness update
Posted in Google, SEO | No Comments »

IQnection Acquires LinuxForum.com

By admin - November 7th, 2011

IQnection Internet Services, Inc, an Internet Hosting company in Doylestown, PA, today has announced its acquisition of LinuxForum.com, a popular Internet forum providing Linux discussion, articles, news and more.

The Linux Forum community was started in 2002. Since then, it has grown to be one of the Internet’s premier Linux resources bringing together Linux users from all backgrounds and experience levels.

Greg Cawood, IQnection’s President, is excited about the acquisition. “One of the great things about Linux is the multitude of users out there willing to share their knowledge” he states. “Without Linux, IQnection wouldn’t be where it is today. I see this as a way to give back to the community that has helped us over the years”.

“IQnection is dedicated to rebuilding LinuxForum.com from the ground up to become the Internet’s number one resource for those looking for assistance. Our hosting team is on the site constantly posting helpful articles and answering questions that other Linux users may have.”

About IQnection: IQnection is a web hosting, design, and advertising company located in Doylestown, Pennsylvania, just north of Philadelphia. IQnection began in 2000 developed by entrepreneurs Greg Cawood and Bob Campbell, two businessmen committed to developing and maintaining innovative, intelligent connections for clients to the Internet.

Posted in Hosting, Press Release | No Comments »

Google Search Is Now Secure – Signed In SSL

By admin - October 27th, 2011

Having privacy is important to many internet users. Google has recognized this and to improve their search engine they have implemented encrypted search for signed in users. Google announced on their blog:

“As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com (note the extra “s”) when you’re signed in to your Google Account.”

So What Does This Mean?

This change encrypts the search queries and the Google results pages only if you are signed in. This can be really important if you’re connected to the internet in a WiFi Hotspot like a coffee shop, bookstore, or any other location with an unsecured connection. This move makes it harder for someone to find out exactly what you’re searching for on Google. This can be good, and this can be bad. Keeping search safe is really important and I applaud Google on their enhancements. But it does present a few issues with Google Analytics and tracking statistics for a website.

For SEO companies like IQnection, our data in Google Analytics will continue to show searches made by signed in Google users, but to find the exact keyword that they came in on becomes more difficult. These signed in users will show up on keyword reports as “not provided”. Google Webmaster Tools will continue to provide information on the top 1,000 searched keywords aggregated over the last 30 days. This will allow IQnection to continue to have accurate data on our client’s websites to provide the best marketing campaigns possible.

Google has stated that this move will likely have a small impact on less than 10% of searches. But this could be a preview for them to roll the update out on all Google searches in the future.

Tags: Google Analytics, google secure search, secure search
Posted in Google, Online Marketing, SEO | No Comments »

So…What Is This Panda Update?

By admin - October 27th, 2011

In March 2011, Google released the “Panda” or “Farmer” update. Matt Cutts, Google’s Head of Spam, released this statement: “This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

This sent shockwaves through the online community as some big name websites and companies were hit the hardest.

Some of these sites were:

Ezinearticles.com
Hubpages.com
Associatedcontent.com
Suite101.com
WiseGeek.com
Buzzle.com

The hardest hit website types:

Affiliate Sites
Ecommerce Websites
Answer Web Sites
Blogs
Wiki Style Sites
Archive Sites
News Sites

This update affected 11.8% of search queries and targeted poor quality websites and scraper websites. Initially, there was some panic as some legitimate businesses were affected by the update. This calmed down as further versions of the update came and restored traffic to these sites. The purpose of the update is for the Google users to find the search results with the highest relevancy and provide a better user experience. With the rankings of low quality websites reduced, it is now the time for high quality websites to shine.

5 Tips For A High Quality Website:

1) Unique content with high relevancy
2) Clean Web Design– Less ads, less clutter, create a better user experience
3) Social Media – Facebook likes, Google +1’s, Retweets – user engagement
4) High Quality SEO – On page optimization, internal, and external linking
5) Take steps to decrease bounce rate and increase repeat visits

These steps are all aimed towards providing a fully unique site that provides a great user experience. This is not only good for search engines, but also gives your website loyal long term visitors.

It’s important to follow these steps on your website to help you avoid any penalties in the future with the Panda update. If you need help Panda Proofing your website, feel free to contact us and we can create a custom solution for you.

Tags: panda upate, panda update seo, panda update web design
Posted in SEO, Social Networking, Website Design | No Comments »

Do Spelling Mistakes Impact Google Rankings?

By admin - October 21st, 2011

Do spelling mistakes impact my website’s Google rankings?

Yes, spelling mistakes can have a negative impact on your website rankings in Google. Google checks your website for many signals to determine whether it’s a quality web property or not. These checks also make sure that your website promotes a positive user experience. Spelling mistakes can cause a negative user experience which may lead to lower search rankings. This was confirmed by Google’s Matt Cutts. The video can be viewed here.

“We noticed a while ago that, if you look at the pagerank of a page – how reputable we think a particular page or sites is – the ability to spell correlates relatively well with that. So, the reputable sites tend to spell better and the sites that are lower pagerank, or very low pagerank, tend not to spell as well.”

This is not the only factor that Google uses to rank a website, but one of many quality checks that Google uses. Google’s recent “Panda” algorithm updates show that Google considers multiple quality signals when ranking a web page.

Here are some questions to ask:
Does my content have spelling mistakes or factual errors?
Is my content mass produced, duplicated, or seen across a large network of sites?
Is my content edited well, or is it rushed and/or sloppy?
Does my content engage my site’s users?

To view more information about these quality signals, check out this article.

What can you do about this?

Make sure your content is unique and of high quality. This will help your Google rankings now and in the future. Low quality content on certain pages of your site can impact the entire website. So it’s best to remove those pages or replace it with high quality content. Over time, this should help improve the overall quality of your website.

Our Philadelphia SEO Firm is very experienced with SEO Copywriting and has been providing high quality content to our clients for over a decade. If you are concerned about your site’s content, feel free to contact us for a free consultation.

Tags: panda update, search engine optimization, spelling mistakes, web content
Posted in Home Page Content, SEO, website content | No Comments »

Visit IQnection For Doylestown’s
First Friday October 7th

By admin - September 23rd, 2011

Come out to IQnection Internet Services on Friday, Oct. 7th to get a sneak peek and meet the creators of a major film that is currently being shot right here in Bucks County: America’s First D-Day — Washington Crossing

Before General Eisenhower led American troops on June 6, 1944 on the shore of Normandy, France, there was America’s First D-Day – Washington Crossing. Our Nation’s Independence rested on this one last effort and General Washington’s password that was passed from regiment to regiment– “Victory or Death.”

The film is currently being shot around Bucks County by Director, Rob Child and Producer, Scott Randolph. Rob Child has worked behind the scenes as a writer, technical director, and director for more than a decade with network clients including HBO, Comedy Central, MTV, VH1, NBC, ABC, and CBS. Child produced a series of highly regarded and award-winning Civil War films including “Gettysburg: The Boys in “Blue and Gray” and the docudrama “Gettysburg: Three Days of Destiny.” Child also directed “Lincoln and Lee at Antietam: The Cost of Freedom,” “Silent Wings: The American Glider Pilots of World War II,” “The Wereth Eleven,” and “USS Franklin: Honor Restored.”

The film will be distributed through the historic parks and other venues and proceeds go to help preserve national treasures like Washington Crossing Park and the Trenton Barracks. Become a true patriot and help support this important historical documentary and help Washington Crossing Park continue to remain one of our most treasured historical landmarks.

IQnection is located at 28 E. OaklandAvenue, Doylestown, PA 18901. Revolutionary war re-enactors are welcome to come dressed in military uniforms.

Tags: Bucks County News, First Friday
Posted in Bucks County, Events | No Comments »

Google Analytics VS. Log File Analysis

By admin - September 23rd, 2011

We have had several questions recently regarding the difference between the statistics seen in Google Analytics and statistics available in our Control Panel. I thought I would take this opportunity to explain why there will always be some discrepancies.

AWStats

Let’s begin with the statistics you find within the IQnection Control Panel. Depending on your account and hosting service, you may see a variation of statistics. The one most clients see is Advanced Web Statistics also known as AWStats. These reports are available under the Hosting Tab – Detailed Site Statistics.

AWStats was designed years ago to help Network Engineers & System Administrators. The data is pulled from the ‘raw logs’ of the server that your website is running on, making these reports very basic.

The major difference between AWStats and Google Analytics is the way the data is collected. AWStats logs the data from the physical server – where Google Analytics logs data from the website itself.

Comparing data from the 2 sources will undoubtedly show discrepancies. When comparing Page Views or Hits, AWStats includes all page requests to the server. These ‘requests’ can include more than what we think of as viewing a web page. These requests can include images downloaded to be viewed on the web page and file downloads which can include ‘scripts’ from the code of the web page – not actually the web page. It is normal for these statistics to be inflated in AWStats. Another source causing the difference could be the Search Engine ‘bots’ crawling your site. These ‘bots’ would not trigger the code Google Analytics relies on for their statistics.

Google Analytics

Where AWStats is a log analysis tool, Google Analytics is intended to be a measure of your website performance providing you with statistics that you, as a business person, will want to see.

Google Analytics relies on cookies and JavaScript code to collect the data. In Google Analytics pages simply means the pages that you have put tracking code on. So with Google Analytics the pages means literally what you think of as a Page View.

To summarize, web stats usually sees what a server sees, while Google Analytics usually sees what a visitor sees.

We suggest you set up Google Analytics if you are serious about finding out more of what is happening on your website and using tools to improve profitability. It is a very robust analytics program and it is Free.

View our Glossary of Web Analytics Term – A Guide to Frequently Used Web Marketing Terms.

Tags: Google Analytics, website statistics
Posted in Google, Web Statistics | No Comments »

Last-Minute Holiday Gift Purchases Will Be Mobile

By admin - September 20th, 2011

Google has done some calculations based on mobile search growth patterns over the past few years and have announced this projection for the coming holiday shopping season:

“44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.”

In reviewing the last 2 years of mobile shopping patterns, Google found what they are calling a “double-peak” on mobile devices.

The first around “Black Friday
The second followed the last weekend before Christmas

Google adds that people who are doing searches for products and store locations on mobile phones are more likely to actually show up and buy something.

Data from a 2011 AdMob survey says 65% of respondents answered yes to the following question:

“Have you used your Smartphone to find a business, and then made a purchase at that business-in-person?”

Google stated that its survey showed both Smartphone and Tablet users intended to start their shopping before Thanksgiving this year.

Taking together these surveys means marketers need to be ready for people doing a large part of their shopping on Mobile Devices and Smartphones.

However, you also need to be conscious of the growing iPad & Tablet users as well. Studies show that Tablet users are more engaged and spend more than other online shoppers. This data means it is imperative to optimize your web presence for these devices.

Google noted that a large majority of their major advertising clients – 70% as of February 2011 – still did not have an optimized mobile presence.

All of this data shows an accelerated rate of consumer’s adoption of mobile. The retailers and marketers that are not yet fully optimized for mobile or do not have a mobile paid search strategy are way behind and will lose sales.

Time is running out to catch up for this year’s holiday shopping.

Excerpts from http://searchengineland.com

Tags: Holiday Shopping, mobile devices, SEO, Web Design
Posted in Google, Mobile Web Design, Online Marketing, Online Shopping | 1 Comment »

Internet Marketing Trends for 2012

Google Freshness Algorithm Update

IQnection Acquires LinuxForum.com

Google Search Is Now Secure – Signed In SSL

Do Spelling Mistakes Impact Google Rankings?

Visit IQnection For Doylestown’s
First Friday October 7th

Google Analytics VS. Log File Analysis

Last-Minute Holiday Gift Purchases Will Be Mobile

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