Gratiot, OH 43740
Let’s start with the basics. What is bounce rate? Bounce rate (as defined by Google Analytics) is the percentage of visits that only go to one page before exiting the site. Bounce rate measures the quality of your visits and a high bounce rate usually indicates that your entrance page isn’t relevant to your visitors.
Sites with a high bounce rate struggle to keep visitors long enough to convert into customers. You want your visitors to spend a good amount of time clicking on different pages, reading additional content and moving their way toward a conversion. Your ultimate goal is to reduce your bounce rate by looking for ways to keep visitors on your site.
Here are some things to consider when reducing your bounce rate:
Poor Design & Content
Poor website design not only represents the graphic s on your site but also the readability of your content. Content needs to catch the reader’s attention and keep it. If your site lacks an attractive design, it can directly impact how visitors feel about the quality of your business. It’s also important to use colors and patterns that help to point your reader’s eyes towards the important parts on your page.
There is nothing more important these days than having a mobile-friendly site or at least a site that is usable through mobile devices. Websites that can be accessed and understood through a smartphone or tablet without frustrating customers is ideal.
Provide your site visitors with simple and clear paths of direction to the content they are looking to find. For example, “Contact Us” or “Services” should be easy-to-navigate so your visitors don’t become frustrated and leave. Also, it should be clear what users should expect to find or are expected to do while on the page with an obvious “call to action.” For example a contact form like, “Request a quote” or “Sign up for our newsletter” should be on the homepage.
This may seem like an obvious reason, but if your site takes too long to load you will lose potential customers. A slow site leads directly to user experience and can negatively impact your bounce rate, search rankings and conversion rates.
A website with autoplay video or audio can be really distracting and annoying to a visitor. It may not be worth it to them to find a way to stop or mute the audio and it may be easier just to leave the site. Avoiding these types of distractions will help to improve your bounce rate and ideally, increase your conversion rates.
Provide a Clear Message
This is another important point when considering keeping your visitor’s focus and attention. Remember, you only have 2-3 seconds to impress a visitor before they move on. Taglines are a good way to relay what your purpose is. Another way is to place your site’s purpose in an obvious, readable place like in the header or in the top of the sidebar.
Offer an Internal Search
Web users have become increasingly used to utilizing a search tool. If your site offers hundreds of items for sale, or many pages full of content, search functionality will improve your visitor’s overall experience. Make sure to make this functionality obvious, so visitors don’t have to actually search for your search box.
Is your bounce rate too high? Do any of these points of consideration apply to your site? At IQnection our web marketing, design and hosting teams all work together in improving the success of our clients’ sites. Contact us today.
1800 South Easton Road
Doylestown, PA 18901
As a new business owner I was told repeatedly the most important thing is to build and protect your brand. But what is your brand?
Your brand is the combination of every action, statement, and image you disseminate and share with the world.
During this session you will receive a tool to identify your brand through your vision, mission, values, and operating guidelines. When these four parts are clear and consistent, you create a strong brand that will result in:
Karen L. Jett, CMA works with small business owners who want a strategic advantage to grow their business or practice. With more than two decades of accounting and leadership experience, Karen brings a unique business perspective to her clients by understanding the operational and financial challenges faced by business owners on a daily basis.
Karen holds associates’ and bachelor’s degrees in accounting from Montgomery County Community College and Temple University, and is a Certified Management Accountant. She was inducted into MCCC’s prestigious Alumni Hall of Fame in 2009. Karen created and facilitates the Strategic Plan-ting™ Workshop. Karen has also developed an interactive ethics training system for small businesses, called “Questioning Ethics,” and has published a book, Grow Your People, Grow Your Business.
For additional information about Jett Excellence, visit www.JettExcellence.com.
Retargeting is a form of online advertising that can help keep a business or brand in front of any website visitor after they leave a website. Retargeting is a cost effective tool that can help you be known. It is effective in three areas:
For most websites, a mere 2% of traffic actually converts (purchase a product, fill out a form, or call for information) on the first visit, so the goal of retargeting is to help reach the 98% who don’t convert the first time they visit your website. People need to see your name/brand 5-7 times before they recognize your business. Retargeting helps to keep your business in front of your prospective customer until they are ready to purchase or engage your business.
Retargeting ads are displayed on websites that accept Google’s ads, so don’t expect to see your ad on your competitor’s website. Retargeting complements both Adwords and display ad budgets. For products or services with a long buying cycle, retargeting keeps your brand noticed during the decision-making process.
IQnection’s Web Marketing department can design a strong retargeting campaign for your business and help you increase your conversion rates. Contact us today to see how we can help drive targeted traffic to your website or call (215) 345-5424.
A Community Solution for the Working Uninsured
Since 2001, HealthLink Medical Center has been providing free medical and dental care to working, uninsured low-income adults residing in Bucks and Montgomery counties. Licensed professionals volunteer their time and services to provide compassionate healthcare and prescription medications to patients who, without HealthLink, would forego medical and dental care for more urgent expenses like rent and groceries. HealthLink prides itself on providing quality, compassionate care to those who slip between the cracks- they neither qualify for Medicaid nor can afford health insurance coverage on their own.
HealthLink is currently looking for volunteer dentists to join our team. Your time commitment can be as little as a few hours a month or as much as one day a week. Consider joining the HealthLink team and making a difference in the lives of our neighbors. For more information or to volunteer, contact Bela Amado at (267) 699-0126 or firstname.lastname@example.org.
Additional volunteers are needed to serve in the following capacities:
HealthLink Medical Center is funded entirely by charitable contributions. The clinic receives no federal funding and does not accept either Medicaid or private insurance. Donations to HealthLink go directly to providing care for those how need it in our local community. To give the gift of health to your neighbors, contact Raquel Braemer, Director of Institutional Advancement, at email@example.com or (267) 699-0122.
Connect With HealthLink
Stay connected and up-to-date with HealthLink programs, events, and volunteer opportunities.
LIKE us on Facebook: fb.com/HealthLink.Medical.Center
FOLLOW us on LinkedIn: LinkedIn.com/company/healthlink-medical-center
JOIN Our Mailing List: www.healthlinkmedical.org
For more information about our organization, our mission, or any of our programs, contact Mae O’Brien, Executive Director, at firstname.lastname@example.org or (267) 699-0120.
HealthLink Medical Center
1775 Street Road
Southampton, PA 18966