Getting to Know You
Getting to know you: It starts with listening. Our web marketing consultants are ready to listen to your project goals, and to help you identify the solutions that will be right for your organization. There is no one-size-fits-all at our website design and online marketing company. The knowledge gained in the discovery phase will shape an Internet strategy appropriate to your business goals.
Project Phase 1
We’re still listening. Our creative team is ready to dig in, learn about your audience, and determine how to speak to them effectively: through images and color; through strong calls-to-action; and through a clean user interface. We’ll make sure design elements reinforce your brand. We’ll make sure copy and site architecture do the same. We’ll provide a foundation for a communication strategy that will deliver a strong and consistent message throughout the life of your campaign.
Project Phase 2
Once the creative process has produced a road map for the project, our developers get to work. They deliver a fast, well-optimized site. They integrate your site with a powerful marketing platform that allows us to track visitors’ behavior on your site in detail. Last, they integrate your website with an intuitive content management system that allows for easy updates.
Project Phase 3
Post-launch, we’ll kick your marketing campaign into high gear to start driving qualified traffic to your site. We'll use inbound marketing strategies including content marketing, blog writing, link building, PPC management, Google remarketing, and social media and email campaigns. We’ll sort through all of it for you and determine the tools that best suit your audience and your goals.
Project Phase 4
It isn’t enough to develop great branding and design, and to set powerful online marketing tools in motion. Tracking user engagement on your site and via social media is one of many metrics we review to determine what’s working, and what isn’t. Continuous review and adjustment means we spend resources on strategies that work.