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- Why IQ?
A grocery store chain with variety, freshness, and family-owned customer service, each McCaffrey's location features a full-service deli, freshly baked artisan bread, floral areas and prepared foods. Their site needed to showcase all of these services, emphasizing the quality ingredients and friendly service available at each of the stores. A custom online ordering system allows a shopper to select meats and cheeses for a deli tray, or choose the icing on a cake. Custom programming ensures that delivery times are coordinated with each location.